HarperCollins Children’s Books and Fisher-Price®, the largest infant and preschool toy manufacturer and a subsidiary of Mattel Inc. (NYSE: MAT), announced today that they will publish a new line of books for infants and toddlers. Debuting in January 2008, this five-year deal will include 50 books based on well-established Laugh, Smile & LearnTM and Animals of the RainforestTM Fisher-Price brands in a wide variety of formats, such as board books, sturdy lift the flap books, wheel reveal books, stroller books, touch and feel books, and photo insert books.
Susan Katz, President and Publisher of HarperCollins Children’s Books, says, “HarperCollins Children’s Books and Fisher-Price have been encouraging creativity and imagination for generations. This partnership is a perfect pairing of educational toys and books that will continue to foster learning for children in the earliest stages of life.”
Drawing from the popular Fisher-Price® brands for content, HarperCollins Children’s Books will combine learning and play in quality, infant-friendly books. The Laugh, Smile & Learn collection teaches baby through everyday experiences, while the Animals of the Rainforest collection engages children with playful sights and sounds of the rainforest. The early stages of a child’s life are an important time for the development of language, sensory, and cognitive skills, and no one understands that better than HarperCollins Children’s Books and Fisher-Price.
“Books are at the core of a child’s development. They promote early language skills, enhance imagination, and provide ongoing benefits throughout a child’s life,” said Kathleen Alfano, Ph.D., Director of Child Research, Fisher-Price. “We are proud to partner with HarperCollins Children’s Books to offer parents fun and colorful new ways to interact with and teach their children from their very first days.”
Susan Katz, President and Publisher of HarperCollins Children’s Books, says, “HarperCollins Children’s Books and Fisher-Price have been encouraging creativity and imagination for generations. This partnership is a perfect pairing of educational toys and books that will continue to foster learning for children in the earliest stages of life.”
Drawing from the popular Fisher-Price® brands for content, HarperCollins Children’s Books will combine learning and play in quality, infant-friendly books. The Laugh, Smile & Learn collection teaches baby through everyday experiences, while the Animals of the Rainforest collection engages children with playful sights and sounds of the rainforest. The early stages of a child’s life are an important time for the development of language, sensory, and cognitive skills, and no one understands that better than HarperCollins Children’s Books and Fisher-Price.
“Books are at the core of a child’s development. They promote early language skills, enhance imagination, and provide ongoing benefits throughout a child’s life,” said Kathleen Alfano, Ph.D., Director of Child Research, Fisher-Price. “We are proud to partner with HarperCollins Children’s Books to offer parents fun and colorful new ways to interact with and teach their children from their very first days.”
Posted by Meg on 10/21/2007
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